Impetus One
What is Impetus One?
Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer.
Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer. We are changing the paradigm in online advertising: the customer is not the target anymore, but rather a partner to be rewarded, based on a mission completion principle, for the benefit of the entire ecosystem. We all prosper from the money our customers spend.
They could annoy you with boring ads. Or they can give you The Nudge to do what you love. Introducing Pay-Per-Mission (PPM). Blockchain disrupts online advertising. You win.
How it works
Impetus One is building a platform for reward based advertising and the cryptocurrency to run it. Meet Impetus One and the Nudge token. It’s where brands meet customers who actually want them in their lives. Advertisers come up with and pay for brand missions consumers complete. The fee is split between the customer, and the ad publisher where the customer joined the mission, with the smallest share for the platform. Blockchain brings in low transaction fees, high velocity and geographically unbound means of currency distribution.
The pains we solve
Impetus One wants to solve expensive and inefficient ad targeting, unpredictable conversion cost, the high market entry barrier to small companies and not least, the market short-sightedness of not putting the customer on the first place.
What we want to achieve
Some of the things Impetus One wants to achieve are: highest ad efficiency, revenue sharing, fixed conversion cost, network effect, social nudging, easier payments.
Roadmap
LATE Q2 2018
Start of implementation of the Impetus web app Development of API for future iOS and Android app Start of development for two Impetus apps that will act as publishers Start of development for the Impetus iOS and Android app Development of Impetus SDK for publisher apps
LATE Q3 2018
Alpha release of web app Release of Phodrop Android app Release and first implementations of Impetus SDK
EARLY Q4 2018
Release of two Impetus owned publisher apps Start of marketing campaign for own publisher apps Website beta release Release Impetus iOS app beta Start of development of Impetus iOS and Android reviewing app
Q4 2018
Release of Impetus Android app beta Implementation of SDK in own publisher apps Beta-testing for entire platform
LATE Q4 2018
Marketing campaign for product launch and call for publishers Release of Impetus iOS and Android reviewing app Official product launch
TEAM
Strengths
- Disruptive business model (Pay Per Mission) and vision in advertising industry, very easy to understand
- Team has relevant industry background
- Comprehensive project plan combined with several compelling use case descriptions
Potential concerns
- Lack of broad blockchain experience in core team
- The platform needs to attract both the brands who want to advertise and their audiences to be a success in the long-term
