What is HIP about

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At HiP we look at things differently... We look within to find the answers for positive change. Our philosophy drives everything we do, from supporting the growth and development of the people who work with us right through to actively contributing towards solving the economic problems in the world around us.

This introspective vision was the driving force behind creating a platform where property equity becomes a currency, and debt levels become a choice. Anyone can participate. Whatever your interest in property, regardless of your global location.

True to our values, HiP offers a new level of financial freedom through a next generation asset exchange and immersive virtual world. Connecting users through the HiP Ecosystem with real world participants and complimentary services. Creating an infrastructure that improves your current standard of living and build real value within your community.

HiP was born to challenge the restrictive global real estate market. A market in desperate need of positive change for property investors, owner-occupiers and buyers alike by realising your opportunities and wealth in a new way, no matter what your situation.

Welcome to HiP.

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The Value Proposition

HiP’s vision is to create a real estate ecosystem linking both financial and non-financial services with buyers, owners and investors within a connected virtual and real world experience.

Yet it is not only owners, buyers and investors who can participate, but also complimentary service providers to the real estate industry such as realtors, architects, designers and builders.

The solutions outlined in this Whitepaper represent the first suite of offerings to be provided through the HiP Ecosystem. However, through decentralisation, new participants can contribute innovative financing products, investment strategies, and market data. And be rewarded for it.

As the HiP team continue to explore new products and solutions, so will an emerging community of innovators and disruptors with their own visions for how the real estate market should evolve.

For the first time in history it is now the choice of the user to design the real estate world they want to live in supported by a flexible funding mechanism.

HiP is unique - It is the first FCA regulated company which allows us to trade debt and equity on a contract - the prequel to a smart contract. HiP brings the power of the blockchain, starting with the UK residential real estate market, and then the world.

Many ICOs have concentrated on the tokenisation of assets. HiP is a different model which is about the fractionalisation of ownership and distribution of wealth, with the HiP Token as the facilitator of debt and equity trades.

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